A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return. For understaffed marketing teams, or…
Being able to effectively communicate with clients and contacts over email has become a priority for many firms – especially now that in-person live meetings and events are starting to make a comeback. As a result, it’s more important than…
There is no denying that spring is the most wonderful time of the year. As flowers bloom and trees sprout with life, the spring season reminds us that there is no better time to hit the reset button on our…
Email blacklisting remains a significant concern for organizations in 2024. Being blacklisted can severely impact your ability to communicate with clients and contacts, potentially damaging your reputation and bottom line. This post explores the causes of email blacklisting and provides…
The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI's data analysis capabilities, process automation efficiencies, and precision in delivering…
In the past, we have outlined eMarketing best practices, integrating your eMarketing system with other marketing technology, and even discussed using artificial intelligence in your email marketing strategy. However, if you've got all the elements in place and your email…
In an era where email remains a dominant communication tool, with billions of users and even more emails sent daily, law firms of all sizes can harness the power of email marketing for business development. The return on investment is…
On the sixth day of CRM, Chris Kringle Fritsch gave to me six ways to increase marketing success using artificial intelligence. In today's digital age, many law firms are utilizing email marketing to connect with their target audience and drive…
As the holiday season approaches, there's one task that tends to loom large on the agenda of law firms: updating holiday mailing lists. Before diving into the hustle and bustle of designing holiday greetings or choosing the perfect client gift,…
What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right! Content marketing can be a cost-effective way…
In today's digital age, the legal industry is not exempt from the transformative influence of technology. As law firms strive to stay ahead in an increasingly competitive landscape, embracing innovative tools and strategies is crucial. One such area that is…
In law firms, time is money, literally, and everyone is incredibly busy leaving them with little or no time to regularly update or fully utilize the CRM system. Lawyers' highly expensive time isn’t best spent entering or updating contact data.…
How you categorize contacts in your CRM can play a big role in the success of email campaigns and general business development efforts. If you are hosting a private event in Scottsdale, Arizona or Atlanta, Georgia for a client or…
A staggering up to 70% of CRM and other technology implementations fail to meet expectations. The problem has more to do with people and process than technology. You often don’t get a second chance to get buy-in to the CRM…
Over the more than 15 years we have spent working together with hundreds of top law firms on marketing technology selection and success, we have seen a number of changes, developments and trends in the industry. This experience as trusted…
Join Chris Fritsch, Founder of CLIENTSFirst Consulting and CRM Success Consultant, and Stefanie Marrone, law firm marketer and popular Social Media Butterfly blogger, for part three of their popular marketing small- and mid-size law firm webinar series on August 10…
Join Chris Fritsch, President and Marketing Technology Success Consultant at CLIENTSFirst Consulting, for part one of the Legal Marketing Association's Southwest Region's Virtual Summer Series on June 21 at 12pm CT on Best Practices for CRM and Marketing Technology Selection…
Join Chris Fritsch and Stefanie Marrone for part 2 of their webinar on effective marketing strategies for small- and mid-size law firms on June 23 at 12:30pm ET. In this webinar, Chris Fritsch, CRM and marketing technology strategist and consultant…
Marketing technology is no longer something that’s nice to have. It is crucial to how we run our firms. It is constantly changing, bringing with it advancements that drive our strategy and process. Using it creatively and efficiently can set…
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