When appropriately integrated into operations, a CRM system has the potential to be so much more than a tool for tracking interactions and managing contacts, says Monica Kriegel of Armstrong Teasdale.
In her article, “Using Your CRM For More Than Just A Contact Database,” Monica offers insights on the firm’s recently implemented CRM system and shares five tips that will help you view CRM tools differently and find new opportunities to drive value through your own organization.
Read “Using Your CRM For More Than Just A Contact Database.”
Monica Kriegel is Senior Marketing Manager at Armstrong Teasdale in St. Louis, where she supports the firm and its attorneys in enhancing their global reputation and profile. She has more than a decade of experience in marketing and public relations at large communications agencies and in-house. She can be reached at email@example.com.
“Using Your CRM for More Than Just a Contact Database” was also published by LMA Midwest Region.