The Season for Holiday Joy Starts Now
by Dave Whiteside, Director, Client Growth & Success and Raquel Lewis, Client Success Consultant
At the risk of sounding like a bunch of Scrooges, we’re going to bring up the annual project that almost all law firm marketers have to deal with – and pretty much any of them dread: The Annual Holiday Mailing Project.
Benesch – A Business Development Intelligence Success Story
ABOUT BENESCH
Benesch is a business law firm with offices in Cleveland, Columbus, Chicago, Hackensack, Indianapolis, Shanghai and Wilmington. The firm serves national and international clients that include public and private, middle market and emerging companies as well as private equity funds,
ORBA – A CRM Success Story
ABOUT ORBA
Ostrow Reisin Berk & Abrams, Ltd. (ORBA) is a full-service accounting, tax and consulting firm dedicated to helping clients reach their goals and achieve success. Based in Chicago, ORBA was founded in 1977 and has grown to more than 135 employees over the past 40 years.
eMarketing and CRM Systems: Can We Talk?
by Rachel Fields, Client Success Consultant
More often than not, when firms first embark on implementing CRM, their primary motivation is to be able to have centralized mailing lists so they can send their clients and prospects newsletters,
eMarketing and CRM Systems: Can We Talk?
by Rachel Fields, Client Success Consultant
More often than not, when firms first embark on implementing CRM, their primary motivation is to be able to have centralized mailing lists so they can send their clients and prospects newsletters,
Recognizing the Quiet Power of Your CRM Data
by Julie Amos, Chief Strategy Officer and Chris Fritsch, Client Success Consultant
Marketing departments today often spend a great deal of their time focusing on things that involve strategies and planning. To support these critical activities,
Getting to the Heart of eMarketing
by Julie Amos, Chief Strategy Officer
Recently, legal marketing professionals from around the globe gathered in New Orleans for the 2018 Legal Marketing Association Annual Conference. One breakout session titled, “Humanity Isn’t a Trend – It’s the Key to Digital Marketing and Branding Success,” presented by Terry Isner,
Effective eMarketing – Don’t be Content with Subpar Content
by Rachel Fields, Client Success Consultant
In previous posts, we addressed best practices for eMarketing and email design as well as internal processes for creating good email communications.
Chris Fritsch Named Marketing & Business Development Thought Leader in JD Supra 2018 Readers Choice Awards
Chris Fritsch has been recognized as a top Marketing & Business Development thought leader in the JD Supra 2018 Readers Choice Awards. An author, speaker and regular JD Supra contributor of marketing and business development technology insights and commentary,
Effective eMarketing – Processes & Procedures for Efficient Email Campaigns
by Rachel Fields, Client Success Consultant
Why is it so hard for Marketing to get an email communication out the door in a timely manner? In working together with hundreds of law and other professional services firms over the last 10 years,
Effective eMarketing – Processes & Procedures for Efficient Email Campaigns
– By Rachel Fields, Client Success Consultant
Why is it so hard for Marketing to get an email communication out the door in a timely manner? In working together with hundreds of law and other professional services firms over the last 10 years,