While it may (or may not) be shocking that 50% of marriages end in divorce, what may be a more jarring statistic is how 77% of lawyers have experienced a failed technology implementation. And while some may take a second…
On the third day of CRM, Chris Kringle Fritsch informed me, it's time to improve CRM usability! CRM systems have been around for more than 20 years, and we’ve been talking about adoption since its inception. But as we enter…
As we gather to celebrate Thanksgiving, a time for gratitude and sharing, let's not forget our CRM system and data quality, which can sometimes be left in a state of disarray amidst the festive preparations. Just like a well-prepared Thanksgiving…
For years, law firm client development has evolved along a continuum, from marketing to business development to sales. While the individual paths may be distinct and may diverge in some areas, it’s vital to be able to recognize where these…
In the past CRM adoption, and ultimately CRM success, was measured by the number of attorneys using the system on a regular basis. Although technology has evolved to make interacting with and utilizing CRM systems easier, lawyers are still reluctant…
CRM has traditionally been thought of as a tool, a piece of software, or even a glorified Rolodex. But if you look at how marketing technology has evolved over the years, it's not just a CRM anymore. We now have…
Marketing automation has been buzzing around in the corporate world, and several firms are caught in the whirlwind, wondering if it's the right move for them. While giants like Marketo and Eloqua introduced this concept, its widespread talk has led…
What can you do with one piece of content? If you guessed turning it into 11 other pieces of content that you can use to build your brand and business, you guessed right! Content marketing can be a cost-effective way…
Join us on Tuesday, August 15, as Chris Fritsch and Stefanie Marrone return for part two of their insightful webinar series focusing on effective marketing strategies specifically designed for small, boutique and mid-size law firms. During the session, they will…
Small and mid-size law firms have many unique opportunities and challenges in the competitive legal industry ecosystem. Staying informed about the latest trends and adopting effective strategies is crucial for these firms to remain competitive and thrive in today's evolving…
Join Stefanie Marrone and Chris Fritsch for a free webinar on effective marketing strategies tailored specifically for small- and mid-size law firms. Chris and Stefanie will delve into a range of topics that address the unique marketing opportunities and challenges…
Join Chris Fritsch and Stefanie Marrone for a webinar on how law firms and marketers from all size firms can use marketing technology tools more effectively in 2023 and beyonEvery law firm should use marketing technology – yet many firms…
Are you considering a new CRM? Before you decide to purchase a new system, a better and more budget friendly option may be to update and improve your current system and more effectively utilize what you have. Many relationships go…
Welcome to our annual roundup of CLIENTSFirst Consulting’s top-performing posts of the year! The world of marketing technology is constantly evolving, with new trends, innovations and best practices emerging all the time. We strive to stay on top of the…
CLIENTSFirst Consulting is excited to sponsor and speak at the Thomson Reuters 30th Annual Marketing Partner Forum, which will be held on January 23 to 25. On Monday, January 23, Chris will speak on a breakout session titled, “Heralds of…
Chris Fritsch and Stefanie Marrone recently hosted a master class on tips and trends in marketing technology. They shared best practices for choosing the right email marketing tool, how to redefine CRM adoption, the rise of artificial intelligence in content…
In this webinar, Chris Fritsch and Stefanie Marrone will explore the top areas in martech and how you can utilize them to build your brand and business in 2023 and beyond. Topics to be covered include: CRM Strategy Data Quality…
But Is Outsourcing Marketing Technology Right for Your Firm? Smart leaders are always looking for ways to make their firms more efficient and profitable. Outsourcing some administrative functions, especially in areas involving some of the technologies that support marketing and…
The Perfect Partner/Provider The beauty of technology is that it can do so many things. The problem with technology is… it can do so many things. But for technology to succeed, it has to satisfy a need. So, it can…
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