The CRM Marathon Cheerleaders
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 15, 2017
Category CRM Uncategorized CRM should be a team sport. Trying to go it alone in implementing a CRM is not only painful, it’s impossible. A number of key stakeholders should be drafted to help ensure success. The Marketing team is critical for defining...
The CRM Marathon: Plotting Your CRM Course
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 5, 2017
Category CRM Uncategorized Before embarking on your CRM marathon, it’s important to plot the best course. To do this, it’s helpful to determine where you are now. Successful CRM implementations begin with a comprehensive assessment of your current situation. Think about the reasons...
CRM Is A Marathon, Not A Sprint
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 25, 2017
Category CRM When considering a CRM system, you may think that this is a technology that simply needs to be purchased, installed and implemented… but, in reality, that couldn’t be further from the truth. CRM is not a project, an initiative or...
Winning the CRM War
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 11, 2017
Category CRM Strategy Uncategorized There is an old military adage that goes, “No battle plan can withstand the first confrontation with the enemy.” This references the fact that war is often unpredictable, and no amount of planning can account for all possible outcomes. And...
The Dollars and Sense of Cleaning Up Your CRM Data
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 26, 2017
Category CRM Data Quality Uncategorized Few people will disagree that good CRM data is essential for effective marketing. Despite that fact, bad data has become endemic in marketing databases everywhere. Not only does this result in frustration for many marketers (and overtime work for many...
How Are You Using Your CRM Tools?
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 8, 2017
Category CRM The Swiss are known for inventing some pretty interesting and cool stuff: Velcro, Cellophane, the Helvetica font and, a favorite of many people, milk chocolate. But probably no other invention is so closely associated with Switzerland than the venerable Swiss...
Data Quality Do’s & Don’ts – Part 4: The Missing Pieces of Your CRM Success Puzzle
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 14, 2017
Category CRM Data Quality The holidays are long over and the scramble to send out holiday mailings seems like ancient history. But don’t close the book yet! How successful was your mailing? One measure of success – or failure – is your bounce rate. If...
Data Quality Do’s and Don’ts – Part 1: Degrading Data Quality
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
November 1, 2016
Category Data Quality In today’s highly mobile market, up to 30% of a firm’s CRM contact data quality can degrade each year. People get hired, fired, promoted and change jobs; they move and change addresses; they get married and divorced; some retire and...
CRM Plumbing
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 13, 2016
Category CRM Once the outside structure of your CRM is solid, it’s time to think about the infrastructure within your CRM system. How will the information need to flow within the system and externally? What types of connections or integrations will need...
The CRM Framework
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
June 9, 2016
Category Uncategorized Once you have a solid CRM foundation to build upon, it’s time to begin building out the CRM framework for your system. Of course, the building blocks for every CRM are the contacts, including both people and companies. CRM Contact "Building Blocks"...