The Importance of Assessing Your Firm’s Needs Before Investing in a CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 23, 2024
Category Assessment CRM Success Strategy According to a recent survey by Thomson Reuters, less than 10% of firms find their current CRM system valuable, and nearly 20% find it not effective at all. Too many firms have failed to accurately assess their needs before selecting...
Investing in Success: The Strategic Benefits of Outsourced CRM Staff and Data Stewards
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 16, 2024
Category Data Quality Marketing Technology Outsourcing Successfully implementing, configuring and maintaining a robust CRM system and its data quality requires more than technology. It demands the right expertise and resources to oversee the CRM project - from the initial stages to firm-wide roll out - and...
The Hidden Cost of Bad Data in Law Firms – and How To Fix It
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 9, 2024
Category Data Cleansing Data Management Data Quality Got Quality Data in Your CRM? Most Firms Don’t. Here’s What to Do. In today's data-driven world, law firms rely on large amounts of data to develop relationships, win new business, and serve client needs. Whether attorneys or professionals are...
Getting Real About CRM Success: Four Steps to Safeguard Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 2, 2024
Category CRM Success Data Cleansing Marketing Technology Strategy Implementing a CRM system in a law firm is a tumultuous process that is filled with many challenges and milestones. After the initial stages of the rollout are completed - assessing the firm's needs, selecting the right system, and developing...
Get Off the Beaten Path: Three Ways Outsourcing Can Help Firms Achieve CRM & Data Quality Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 25, 2024
Category CRM Success Data Quality Outsourcing Normally, the path most traveled is thought to be the better road as it represents the path that leads to achieving goals and success while the less traveled path leads to stressful processes and unknowns. But for firms trying to...
Three Red Flags That Suggest Your CRM Data Has Gone Bad—And What to Do About It
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 17, 2024
Category Data Quality Success Training Within the past few months, we have heard a lot about ‘red flags’ which are essentially behaviors or indicators that raise concerns about the health of a relationship. Whether your partner chews with their mouth open, or you are in...
What Are the First Four Steps to CRM Success?
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 9, 2024
Category CRM Success CRM Systems Success A CRM system is the foundation of any successful legal marketing and business development team. This tool allows the firm to efficiently manage and nurture relationships with clients and prospects, but there is an ongoing — and growing — disconnect...
Five Steps to Revamp Your CRM System This Spring
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 28, 2024
Category CRM Systems Data Quality Success As the days lengthen and flowers begin to bloom, spring isn't just a time for nature to awaken – it's the perfect opportunity to awaken your CRM system from hibernation. After the hustle and bustle of fall and winter, your...
Spring Cleaning: Five Tips for Effective eMarketing & List Management
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 21, 2024
Category Email Marketing eMarketing List Management There is no denying that spring is the most wonderful time of the year. As flowers bloom and trees sprout with life, the spring season reminds us that there is no better time to hit the reset button on our...
Four Strategies to Turn Your CRM into a Pot of Gold
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 14, 2024
Category Uncategorized Finding the right CRM system for your law firm can be trickier than catching a leprechaun. There are many options to consider, each with its own unique features and functions. Plus, a failed CRM implementation can be extremely costly, in...
