Getting Real About CRM Success: Four Steps to Safeguard Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
May 2, 2024
Category CRM Success Data Cleansing Marketing Technology Strategy Implementing a CRM system in a law firm is a tumultuous process that is filled with many challenges and milestones. After the initial stages of the rollout are completed - assessing the firm's needs, selecting the right system, and developing...
Get Off the Beaten Path: Three Ways Outsourcing Can Help Firms Achieve CRM & Data Quality Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 25, 2024
Category CRM Success Data Quality Outsourcing Normally, the path most traveled is thought to be the better road as it represents the path that leads to achieving goals and success while the less traveled path leads to stressful processes and unknowns. But for firms trying to...
Three Red Flags That Suggest Your CRM Data Has Gone Bad—And What to Do About It
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 17, 2024
Category Data Quality Success Training Within the past few months, we have heard a lot about ‘red flags’ which are essentially behaviors or indicators that raise concerns about the health of a relationship. Whether your partner chews with their mouth open, or you are in...
What Are the First Four Steps to CRM Success?
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
April 9, 2024
Category CRM Success CRM Systems Success A CRM system is the foundation of any successful legal marketing and business development team. This tool allows the firm to efficiently manage and nurture relationships with clients and prospects, but there is an ongoing — and growing — disconnect...
Five Steps to Revamp Your CRM System This Spring
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 28, 2024
Category CRM Systems Data Quality Success As the days lengthen and flowers begin to bloom, spring isn't just a time for nature to awaken – it's the perfect opportunity to awaken your CRM system from hibernation. After the hustle and bustle of fall and winter, your...
Spring Cleaning: Five Tips for Effective eMarketing & List Management
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 21, 2024
Category Email Marketing eMarketing List Management There is no denying that spring is the most wonderful time of the year. As flowers bloom and trees sprout with life, the spring season reminds us that there is no better time to hit the reset button on our...
Four Strategies to Turn Your CRM into a Pot of Gold
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 14, 2024
Category Uncategorized Finding the right CRM system for your law firm can be trickier than catching a leprechaun. There are many options to consider, each with its own unique features and functions. Plus, a failed CRM implementation can be extremely costly, in...
Five Ways Garbage Data Can Undermine Your CRM Strategy
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 7, 2024
Category CRM Data Management Data Quality Strategy We have come a long way since the old term “garbage in, garbage out” was first used to describe flawed –i.e. garbage -- data input that produces flawed “garbage” output. Since then, data management has evolved tremendously; progressing from manually...
Need to Do More with Less? Focus on CRM Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 1, 2024
Category CRM CRM Systems Law Firm Marketing Technology Success This article first appeared in Law Journal Newsletter on March 1st, 2024. Less Isn't Just More… It’s Everything Marketing teams have heard so many times: do more with less – and 2024 is no different. According to new research, in...
Six Data Quality Management Issues and How to Solve Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 29, 2024
Category Data Cleansing Data Management Data Quality After you have implemented your CRM system, how can you ensure that the data coming in is clean, correct and up-to-date? Not only that but how can you make sure it stays clean? Accurate data quality is crucial for any...