10 Ways to Elevate Your CRM System for Enhanced Business Growth
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
December 14, 2023
Category CRM Your Customer Relationship Management (CRM) system is more than a tool for managing client data. It's a critical component for driving growth and strategic decision-making. Upgrading your CRM system requires a strategic approach that transforms it into a dynamic asset....
12 Days of CRM: Day 3 – Increasing CRM Adoption
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
December 14, 2023
Category Adoption Communication Marketing Technology On the third day of CRM, Chris Kringle Fritsch informed me, it's time to improve CRM usability! CRM systems have been around for more than 20 years, and we’ve been talking about adoption since its inception. But as we enter...
12 Days of CRM: Day 2 – Measuring CRM Success at a Law Firm
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
December 14, 2023
Category CRM Systems Strategy Success On the second day of CRM, Chris Kringle Fritsch explained to me, how to measure CRM success! CRM success is different for every firm, but one thing is for sure, if you have a CRM system, success can and should...
12 Days of CRM – Day 1: Why We Should Focus on Bad Data
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
December 14, 2023
Category Data Cleansing Data Quality Marketing Technology On the first day of CRM, Chris Kringle Fritsch told me, why we should focus on bad data quality! Why should you care about fixing your bad data? Well, Chris Fritsch explains the benefits and rewards firms get from focusing on...
Six Success Strategies to Encourage Lawyer Engagement with CRM Systems
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
December 11, 2023
Category CRM CRM Systems In today’s legal landscape, marked by rapid change and high demands on time, the integration and effective use of CRM (Customer Relationship Management) systems is not just a technological upgrade but a critical pivot towards operational excellence and client service...
Six Festive Strategies to Enhance Your CRM
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
December 7, 2023
Category CRM Systems Data Cleansing Data Quality As the holiday season rolls in, bringing a spirit of joy and celebration, it's the perfect time to revitalize your Customer Relationship Management (CRM) system. Just as we deck the halls and trim the tree, your CRM deserves a festive...
End-of-Year Strategies for Successful Contact Management
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
November 29, 2023
Category CRM Data Quality As the year draws to a close and the festive season brings new networking opportunities, it's an ideal moment to reflect on the importance of contact management and relationship management, especially for new attorneys joining a firm. This period is...
Six CRM and Data Quality Success Strategies to Make Us Thankful
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
November 21, 2023
Category CRM Data Quality Strategy As we gather to celebrate Thanksgiving, a time for gratitude and sharing, let's not forget our CRM system and data quality, which can sometimes be left in a state of disarray amidst the festive preparations. Just like a well-prepared Thanksgiving...
Navigating the Marketing, Business Development and Sales Continuum
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
November 16, 2023
Category Business Development Marketing Marketing Technology Sales Strategy For years, law firm client development has evolved along a continuum, from marketing to business development to sales. While the individual paths may be distinct and may diverge in some areas, it’s vital to be able to recognize where these...
10 Tips to Maximize Marketing and Business Development Technology Value
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
November 7, 2023
Category CRM CRM Systems Marketing Technology Effectively leveraging marketing and business development technology is crucial for law firms looking to stay competitive and foster growth (which should be every law firm!). Marketing and business development technology, including CRM (Customer Relationship Management) systems and marketing automation tools,...