Five Ways Garbage Data Can Undermine Your CRM Strategy
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 7, 2024
Category CRM Data Management Data Quality Strategy We have come a long way since the old term “garbage in, garbage out” was first used to describe flawed –i.e. garbage -- data input that produces flawed “garbage” output. Since then, data management has evolved tremendously; progressing from manually...
Need to Do More with Less? Focus on CRM Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
March 1, 2024
Category CRM CRM Systems Law Firm Marketing Technology Success This article first appeared in Law Journal Newsletter on March 1st, 2024. Less Isn't Just More… It’s Everything Marketing teams have heard so many times: do more with less – and 2024 is no different. According to new research, in...
Six Data Quality Management Issues and How to Solve Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 29, 2024
Category Data Cleansing Data Management Data Quality After you have implemented your CRM system, how can you ensure that the data coming in is clean, correct and up-to-date? Not only that but how can you make sure it stays clean? Accurate data quality is crucial for any...
Top Five Myths About Outsourcing Marketing Technology and Data Quality Support
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 22, 2024
Category Data Quality Marketing Technology Outsourcing In today’s digital-first world, more and more law firms rely on their marketing technology infrastructure to improve client satisfaction, increase internal collaboration, and most importantly, reduce the amount of time attorneys and professionals spend on tedious, manual processes that take...
Avoiding Email Blacklisting: Best Practices for 2024
Posted by Meghan Van Dalinda, Data Quality Division Manager and Rachel Fields, Client Success Consultant on
February 18, 2024
Category Data Privacy Data Quality eMarketing Email blacklisting remains a significant concern for organizations in 2024. Being blacklisted can severely impact your ability to communicate with clients and contacts, potentially damaging your reputation and bottom line. This post explores the causes of email blacklisting and provides...
Three Ways to Get Lawyers to Fall In Love with Marketing Technology
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 15, 2024
Category Adoption CRM Marketing Technology While it may (or may not) be shocking that 50% of marriages end in divorce, what may be a more jarring statistic is how 77% of lawyers have experienced a failed technology implementation. And while some may take a second...
Three Key Building Blocks to Developing A Successful CRM Project
Posted by David Whiteside, Director, Client Growth & Success and Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 8, 2024
Category Uncategorized Building your ideal home with all the extravagant features your heart desires is a dream everyone has. While the concept of your dream home sounds lovely, many people dont consider, like with any project, the amount of work that comes...
Cleaning Up Your CRM Data: Five Ideas to Get Started
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
February 1, 2024
Category CRM Systems Data Cleansing Data Management Data Quality In today's day and age, we are inundated with large amounts of data, coming in from new sources, containing a greater variety and more complex data sets. But what we need isn’t more data, but better data. According to trusted...
Exploring the Boundaries of Using Artificial Intelligence in Legal Marketing
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and Stefanie Marrone, The Social Media Butterfly on
January 25, 2024
Category Artificial Intelligence Marketing Automation Marketing Technology Technology The advent of artificial intelligence has disrupted the landscape of legal marketing and business development and has the potential to significantly alter the way law firms operate. By leveraging AI's data analysis capabilities, process automation efficiencies, and precision in delivering...
Don’t be Content with Subpar Content: Five Content Marketing Best Practices
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and Rachel Fields, Client Success Consultant on
January 18, 2024
Category Email Marketing eMarketing In the past, we have outlined eMarketing best practices, integrating your eMarketing system with other marketing technology, and even discussed using artificial intelligence in your email marketing strategy. However, if you've got all the elements in place and your email...
