An Apple a Day Keeps CRM Failure Away Part 3 – The Apple of Our Eye
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 21, 2011
Category Business Development CRM Sure, there are plenty of stories about CRM failures. But in reality, when rolled out successfully, CRM has tremendous potential. It can actually help a firm to improve communication, coordination and Client service. If you think long and hard about...
Winning the Business Development Battle Part 9: On Targets
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 30, 2011
Category Business Development ERM To win the business development battle, you first have to make sure you are aiming at the right targets. Each one you miss wastes valuable, and limited, business development time and resources. As a result, the most effective targeting involves...
An Apple a Day Keeps CRM Failure Away Part 2 – A Bad Apple
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 22, 2011
Category Business Development CRM Data Quality Strategy In the past, you may have heard stories about CRM failures, disasters and unmet expectations. CRM has been branded as an over-hyped, overpriced technology with poor adoption and little or no ROI. It’s rotten to the core. In fact, some people...
Winning the Business Development Battle Part 8: Marching Orders
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 16, 2011
Category Business Development To be relevant for business development, the skills learned in basic training must be put into action. This is why it is crucial that well trained troops be deployed to the field as soon as possible. In other words, they...
An Apple A Day Keeps CRM Failure Away
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 10, 2011
Category CRM Strategy Success Everyone has heard the saying that an apple a day keeps the doctor away. OK, now I know some of you are wondering what the heck that has to do with CRM success. Well, sometimes it is the little...
Winning the Business Development Battle Part 7: Corps Competencies
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
August 2, 2011
Category Business Development Basic training should focus on the ‘corps’ business development skills and information that will help to prepare all recruits to win their personal business development battles. The troops should also be put through drills that will help to make all...
So Many CRM Categories… So Now What?
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 27, 2011
Category CRM So now that we’ve identified so many ways to use CRM categories, your head may be spinning as you try to figure out what to do next. On the one hand, the great thing about CRM is that it can...
Winning the Business Development Battle Part 6: The Drill Instructor
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 21, 2011
Category Business Development Basic training focuses on general business development skills and information that is essential for all recruits to understand before moving into the field. However, as with any type of training, up to 75% of this knowledge can be lost without...
So Many CRM Categories, So Little Time
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 12, 2011
Category CRM Strategy Since categories make it easier to segment and reach key Clients and others among your CRM contacts, it would seem like the more categories you have, the better, right? Not necessarily. With categories, sometimes less really is more. You don't...
Winning the Business Development Battle Part 5: Basic Training
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
July 6, 2011
Category Business Development Business development basic training for your troops should be done early and often. While it’s almost never too soon to begin training in the basics of business development, attorneys who have been practicing 4 years or more tend to make...
