Five Ways to Use Advanced eMarketing and CRM Features in Business Development
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
November 6, 2023
Category CRM eMarketing Integration Integrating eMarketing and CRM isn't just a good-to-have feature in your marketing and business development efforts; it’s essential for optimizing client outreach and maintaining data quality. Nurturing and growing your client base is essential to the success of your firm,...
Trick or Treat: Six Data Quality Management Tricks to Treat Bad Data
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 31, 2023
Category Data Quality As we prepare to hand out candy to the ghouls, ghosts, goblins, princesses or whatever may knock on our front doors, one thing that most firms aren’t prepared for is managing their data on a regular basis leaving their CRM...
Herding Cats: Five Ways to Increase CRM Adoption
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 25, 2023
Category Adoption CRM Strategy In the past CRM adoption, and ultimately CRM success, was measured by the number of attorneys using the system on a regular basis. Although technology has evolved to make interacting with and utilizing CRM systems easier, lawyers are still reluctant...
How to Rethink Your CRM as a Strategy, Not Just a Tool
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 15, 2023
Category CRM Marketing Technology Strategy CRM has traditionally been thought of as a tool, a piece of software, or even a glorified Rolodex. But if you look at how marketing technology has evolved over the years, it's not just a CRM anymore. We now have...
The Pillars of Effective Data Management in the Digital Age
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 11, 2023
Category Data Quality In an era dominated by technology and digital transformation, tools and platforms promise streamlined operations and improved efficiency. However, their potential is inherently tied to the quality of data they house. Ensuring impeccable data quality isn't just about maintaining a...
How to Maximize Efficiency and Growth With Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 11, 2023
Category CRM Data Quality In our digital age, the convenience of swift deliveries from online shopping platforms like Amazon is something to which we've become accustomed. With a mere click, we're promised delivery the next day, and more often than not, that promise is...
The Domino Effect of Bad Data and How to Fix It
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 10, 2023
Category CRM Data Quality Marketing and business development professionals spend a great deal of time carefully lining up plans to effectively communicate with key contacts. Like dominoes, we align our messages and target our audiences to achieve critical objectives; each communication, each invitation, each...
12 Reports to Enhance CRM Adoption and ROI
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 10, 2023
Category CRM For many professional services firms, finding ways to demonstrate CRM value and encourage adoption is a constant struggle. System usage is rarely mandated, which means the marketing team is put in the difficult position of trying to convince individual professionals...
A Guide to Revamping Your Law Firm’s Customer Relationship Management System This Fall
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
October 10, 2023
Category CRM CRM Systems Autumn is a time for reflection and recalibration for law firms. The changing season is a strategic opportunity to assess and optimize your Customer Relationship Management (CRM) system. Just as students gear up with new supplies for the academic year,...
10 Ways to Harness the Potential of Your CRM System
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant and David Whiteside, Director, Client Growth & Success on
October 9, 2023
Category CRM CRM Systems The digital era has seen the evolution of Customer Relationship Management (CRM) systems from simple digital address books to sophisticated tools packed with features like artificial intelligence, predictive analytics and machine learning. Modern CRMs not only facilitate relationship management but...