Five Data Cleaning Tricks for a Productive Fall Season
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 26, 2023
Category Data Quality Autumn is a season of transformation and preparation. As the leaves change colors and the temperatures drop, October is a time to take a closer look at your internal practices, gearing up for the end-of-year rush. One significant area often...
Basics of CRM Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 26, 2023
Category CRM Success CRM Systems Success What to Focus On In working together with firms of all sizes on CRM projects, I have come to appreciate that there is no “one size fits all” for CRM success – either in terms of systems or functions. What...
Is Marketing Automation Right for Your Law Firm?
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 25, 2023
Category Marketing Automation Marketing Technology Marketing automation has been buzzing around in the corporate world, and several firms are caught in the whirlwind, wondering if it's the right move for them. While giants like Marketo and Eloqua introduced this concept, its widespread talk has led...
Preparing for the Holiday Season: A Guide to Streamlining Your Holiday Mailing List
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 25, 2023
Category Data Quality Email Marketing As the holiday season approaches, there's one task that tends to loom large on the agenda of law firms: updating holiday mailing lists. Before diving into the hustle and bustle of designing holiday greetings or choosing the perfect client gift,...
Avoiding Common CRM Pitfalls: Top 10 Mistakes and How to Sidestep Them
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 22, 2023
Category CRM CRM Systems CRM systems are a fundamental aspect of modern business operations. But as with all things, there's a right way and a wrong way to implement them. Here's a succinct breakdown of ten frequent missteps companies make regarding CRM and how...
Small Actions, Big CRM Impact: Harnessing the Power of Daily Habits
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 22, 2023
Category CRM We've all grown up hearing the adage, "An apple a day keeps the doctor away." This simple piece of wisdom underscores the importance of consistent, daily habits. Interestingly, this philosophy isn’t just confined to health and wellness. When it comes...
How to Harness the Power of eCards for Client Outreach This Holiday Season
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 21, 2023
Category eMarketing By Chris Fritsch and Lisa Buchanan from GCC Portfolio The holiday season ushers in an age-old debate: Should firms opt for traditional print cards or embrace the modernity of eCards? While both have their merits, let's delve into the myriad...
Mastering the CRM Marathon: Actionable Steps to Continuous Growth and Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 21, 2023
Category CRM CRM Systems Embarking on the journey of introducing a Customer Relationship Management (CRM) system to an organization can feel like to gearing up for an intense marathon. As you lace up your shoes and prepare for the challenges ahead, it's crucial to...
Four Ways to Effectively Align Your CRM With Attorney Needs
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 20, 2023
Category CRM CRM Systems Every modern law firm is familiar with Customer Relationship Management (CRM) systems, yet many grapple with maximizing their potential. The crux often lies in aligning the tool with attorney needs, ensuring it’s more than just an ornate fixture in the...
Mastering CRM Metrics: Strategies for Measurable Success
Posted by Christina R. Fritsch JD, Founder and CRM Success Consultant on
September 20, 2023
Category CRM CRM Systems Customer Relationship Management (CRM) systems have evolved as integral tools in the business landscape. When properly implemented and managed, they hold the potential to skyrocket an organization’s growth. However, the challenge for most organizations lies in assessing the real impact...